Aswathy Jithesh

 If you are a business owner in Dubai , you have probably noticed that traditional methods are no longer enough.   From the crowded areas of Al Quoz to the high-end offices in DIFC , every brand is competing for online attention.   What is Digital Marketing?   Digital marketing refers to the methods used to find and retain customers through the internet.  It includes the ads you see on Instagram , the websites that appear first in Google search, and the videos you watch on TikTok .   In 2026, digital marketing also includes AI Search .  Known as GEO (Generative Engine Optimization), this ensures that when people use ChatGPT or Gemini to find recommendations, your business is the one they see.   Why Having a Strategy is Your Secret Weapon ?   Many people think digital marketing is just "posting on social media." However, without a strategy, you are simply spending money without a clear plan. A solid strategy is important because:   It...

  How to Rank on ChatGPT and Google AI: A 2026 Guide for Dubai Businesses The 2026 Search Transformation: From Clicks to Conversations In 2026, the search bar in Dubai is being replaced by chat windows.  Whether your customers are using Google Gemini, ChatGPT, or Perplexity, the way they discover services—like real estate in Downtown and tech startups in D3—has changed completely.   If you're a business owner, you're probably wondering, “How can I ensure that AI recommends my brand?”  As a Digital Marketing Strategist in Dubai, I have created a framework at AJ DIGITAL MAKERS to help with exactly this.   1.  Mastering Generative Engine Optimization (GEO) Traditional SEO focused on keywords, but Generative Engine Optimization (GEO) focuses on context and entities. The Dubai Strategy: You must provide clear and authoritative data that AI can use.  Use structured data, such as Schema Markup, to tell AI exactly what your business does, where it is located i...